Asia is a brand and content manager based in Brooklyn, NY.

At work, she’s good at…

  • Creating order amidst chaos

  • Distilling complex concepts into simple ideas

  • Leading a creative team

  • Email marketing, automation, and personalization

  • Establishing brand, social, and media production guidelines

In her free time, you can find her…

  • Dabbling in whatever medium she feels like, whenever she feels like it.

  • Touching grass.

  • Reading 3+ books at once.

  • Creating playlists for every mood humanly possible.

Email Unpacked

After taking over content strategy in 2024, Asia maintained a 60-day calendar, overhauled the process, and worked with 40+ team members to increase newsletter output by 3x.

Email marketing became the #1 source of web traffic, jumping up from 13% to 30% of overall website traffic.

Website sessions via email marketing

Relevant skills

  • Managing newsletter partnerships

  • Developing sub-brands and audience segmentation

  • Answer engine optimization (AEO) and AI-powered workflows (custom GPTs for brand voice, SEO, and competitive intelligence)

  • Hubspot, Asana, Google Analytics, HTML

Then (2023)

Primarily a reactive, submission-based newsletter with little structure or major callouts.

Now

Major improvements include better internal linking, a key takeaways section for AEO, and improved visual hierarchy for SEO and readability.

check out the latest newsletters

Social Unfiltered

Asia has experience building out B2B and B2C brands on LinkedIn, X, Instagram, and YouTube.

At JBREC, she launched the first employee advocacy program which included brand guidelines, personalized training, and tracking individual metrics for business development. Web traffic via organic social jumped +78% in its first year, and continues to be a reliable source of inbound leads today.

Website sessions via organic social

Relevant skills

  • 1:1 coaching and custom strategy with senior leadership

  • Developing a content calendar

  • Paid ad campaigns

  • Adobe Creative Cloud: Premiere Pro, Illustrator, InDesign

Corporate brands

Beginning as a one woman team, I’ve overseen my company’s social media growth strategy for 6 years. Balancing tone and style with the formalities of being a research company has been a long and rewarding journey.

  • Our strength on LinkedIn lies in our employee advocacy and comfort, built through years of individual coaching, onboarding, and structured guidelines

    • Follower growth (2022-present): +52%

    • When asked “how did you hear about us?” LinkedIn ranks #3 out of 11. (12% of all inquiries since 2022)

    > View JBREC on LinkedIn <

  • Recognized as a B2C platform, we’ve targeted our messaging to quick hits for the data nerds, economic naysayers, and press outlets.

    • Follower growth (2022-today): +31%

    > View JBREC on X <

  • A pivot from our main brand’s content, I helped build the strategy for our home design and consumer-focused subbrand.

    Our target audience is a blend of existing clients and design enthusiasts. We were able to organically achieve our first 1K followers within 9 months.

    > View NHTI on Instagram <

Consumer brands

Word on the street

Asia has a rare combination of creative skills and ideas, and analytical abilities. Not many people can turn complicated analytical concepts into creative graphics and insight.

— John Burns | CEO, John Burns Research and Consulting

“

What I admire about her most is her willingness to learn, and her unending drive to take on any opportunity that will expand her skillset. She's extremely communicative, an A+ team player, and puts such care into everything that she does. She adapts to any situation and exhibits a great deal of grit in her everyday work.

- Richard Mones | Senior Director of Marketing, John Burns Research and Consulting

“